Neuroscientists Know How Much You’re Willing to Pay for Something
A project developed by a group of three HSE psychology students received the award for best biotech project at the Entrepreneurial Breakthrough of the Year competition held by the Skolkovo Moscow Business School. A grant to study at Skolkovo was awarded to Andrei Kislov, Egor Levchenko, and Egor Selivanov for their work on neuromarketing technology that determines the subjective cost of a good based on electroencephalographs.