Consumers Pick Brands Similar to Themselves
Factors which determine consumer preferences for certain brands are not limited just to income, age and social status; other important considerations are the brand's ‘personality’ and whether it fits with that of the consumer, according to Natalia Antonova, Associate Professor of the Department of Organizational Psychology and Head of the Psychology of Consumer Behavior Research and Study Group, and Veronika Morozova, member of the Group.
Migrants Give More Births Than Locals
Women who have moved to another part of the country tend to have higher fertility than those who stay in the same community all their lives. Relocation often improves a woman's life circumstances and broadens her choice of marriage partner, thus supporting her reproductive intentions, according to Svetlana Biryukova, Senior Research Fellow of the HSE Center for Studies of Income and Living Standards, and Alla Tyndik, Leading Research Fellow at the RANEPA.
The Future of Research, Usable Pasts and the Social Research Possibilities of Gaming
The International Student Research Forum in early February at HSE in St. Petersburg brought together over 300 participants from eight countries.
28%
of top managers at large and medium-sized Russian industrial companies expect their companies’ production to grow by late spring 2016. This is one of the best forecasts in the last two years.
Top 15. HSE's Most Interesting Research in 2015
Public misperceptions of inequality; Sanctions hit the best companies; How high is mortality in Russia?; How the type of university affects graduates' salaries; What national pride means; Muslims sharing a Protestant ethic; Economic inactivity among Russians; Russian travellers reluctant to book hotels online; The right to be forgotten; and Analysts can be wrong – these were the HSE's most interesting research papers in 2015, according to Opec.ru.
57%
of junior undergraduate students applied for admission to more than one programme or to more than one university.
Customer Focus Linked to Company Profits
Employees who are too focused on sales targets can ignore customer needs. Meanwhile, customer focus is emerging as a key trend in business management. Ksenia Klepneva, postgraduate student of the HSE School of Business Administration, examined factors contributing to customer focus in companies operating in developed and developing economies.
Russian Science, An Insider’s View
February 8th is Russian Science Day. How do people, directly involved in the process of generating and advancing new knowledge - scientists, entrepreneurs and public servants - assess the health and potential of Russian science today? Here are the results of a survey by HSE researchers in which experts, representatives of government bodies, scientific organisations, universities, hi-tech companies and social organisations express their views on the state of science in Russia and what should be done to improve it.
Private Tutors Do Not Help Pass the Russian State Exam
Shadow education for high school students, such as private tutors or preparatory courses, is often treated by families as a mega-project requiring substantial investments of money and effort. Such investments, however, rarely pay off for underachieving students who are often unaware of the quality of shadow education and thus may choose the wrong providers. A study by Andrey Zakharov, Deputy Head of the HSE Institute of Education’s International Laboratory for Education Policy Analysis, and Prashant Loyalka, leading research fellow of the same Institute, has debunked some of the more popular myths concerning the effect of shadow education.
HSE Scholar Publishes Article in the European Sociological Review
An article by Director of the Centre for Culture of Sociology and Anthropology of Education (CCSAE), Dmitry Kurakin has been published in Oxford University Press’s leading international sociology journal the European Sociological Review. Dr. Kurakin co-wrote the article Horizontal and 'Vertical Gender Segregation in Russia — Changes upon Labour Market Entry before and after the Collapse of the Soviet Regime' with fellow researchers at the European University Institute on the eduLIFE project.